Eyewear Options for Everyone
We’ve got eyewear options for the entire family in every budget and every style. Our team will help you pick the perfect frames for your face shape and lifestyle needs.
We carry durable frames for kids, funky colors and shapes for trendy teens, and style-savvy classics for office-goers. No matter your needs, we can find you something that fits your prescription and looks good too!
It shouldn’t be stressful to shop for eyewear—we’ll help make it easy by walking you through lens options, frame materials, and more. Come on in and shop for your perfect pair of glasses today.
Request AppointmentOur Brands

Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.
Visit Our North Central Iowa Eye Clinics
With 2 convenient locations in North Central Iowa, we are happy to serve Cerro Gordo, Winnebago, Floyd, Hanock, and Kossuth Counties, and beyond.
Mason City
We’re located on South Pierce Avenue near the 4th Street SW intersection and across from Walgreens.
- 422 S Pierce Ave
- Mason City, IA 50401
Hours of Operation
- Monday: 8:00 AM – 6:00 PM
- Tuesday: 8:00 AM – 6:00 PM
- Wednesday: 8:00 AM – 6:00 PM
- Thursday: 8:00 AM – 6:00 PM
- Friday: Closed
- Saturday: Closed
- Sunday: Closed
Lake Mills
Find us on West Main Street between Mill Street and Washington Street.
- 213 W. Main
- Lake Mills, IA 50450
Hours of Operation
- Monday: Closed
- Tuesday: 8:00 AM – 5:00 PM
- Wednesday: Closed
- Thursday: Closed
- Friday: Closed
- Saturday: Closed
- Sunday: Closed
Our Eyewear Brands








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Your Eyes In The Digital World
Eye Health and DiseasesIt’s no secret we live in a very digital world and use digital devices throughout the day. While we cannot escape exposure to digital devices and blue light, it is important to know how our eyes are affected by our changing technological environment. […]
Protecting Your Eyes in Every Season
Eye Health and DiseasesThere are many things we need to protect our eyes from all year round, including allergies, dry eye, and harmful UV rays. Each of these could affect your eyes any day of the year. Take a look at these tips for protecting your eyes so you can stay allergy-free […]
6 Common Eye Symptoms and What to Do
Eye Health and DiseasesSuffering from eye discomfort or blurry vision can be scary, especially if it comes on suddenly or is a result of a dramatic event. Below are some of the common eye-related disorders. However, remember that common doesn’t mean it should be ignored. […]
Your Eyes In The Digital World

It’s no secret we live in a very digital world and use digital devices throughout the day. While we cannot escape exposure to digital devices and blue light, it is important to know how our eyes are affected by our changing technological environment. […]
Protecting Your Eyes in Every Season

There are many things we need to protect our eyes from all year round, including allergies, dry eye, and harmful UV rays. Each of these could affect your eyes any day of the year. Take a look at these tips for protecting your eyes so you can stay allergy-free […]
6 Common Eye Symptoms and What to Do

Suffering from eye discomfort or blurry vision can be scary, especially if it comes on suddenly or is a result of a dramatic event. Below are some of the common eye-related disorders. However, remember that common doesn’t mean it should be ignored. […]